Today I have something truly awesome for you. No, not a book about proposals. Instead, we’re getting back to brass tacks! I have for you an infographic that’s going to cure your writing block and get you writing compelling content for blogs, industry publications, newsletters, etc. This one comes from our friends over at copyblogger.com. [...]
Remember I said there was something exciting I was working on. It’s officially here, and I want you to be the first to know about it. Before I tell you all about it, let me give you a little background. What I’ve Learned About Proposals I believe my experience in the world of proposals to [...]
Tim Klabunde, founder of the Design and Construction Network, just posted a video about an interesting series of experiments he did to find out how long you can talk about the weather before killing a conversation. The following video, which is posted on his website with more detail, talks about his findings. No only is [...]
What is Execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds easy enough, but why do marketers find it so hard to execute? Here are some things that stop execution in its tracks and some time [...]
Once I had an idea of what the website would look like, which you can read about in my previous post, it was time to get to the easy part…the words. Or at least that’s what I thought. In my mind, words are important. With anything I do, I tend to focus much more on words [...]
There never seems to be a lack of ideas when it comes to marketing. But I fear that often there is a lack of execution. What is execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds [...]
Sestak and Toomey battle it out through television ads. I’m not going to take political sides in this post, but rather make a few observations about the power of marketing to influence our decisions. Nowhere is marketing so blatant as the weeks and days preceding an election. The 2010 midterm elections were no exception. In [...]
I recently rescinded my chapter in a book about “social media.” I did this because after seeing other pieces of the book, I was concerned that it would portray a definition of return on investment that may be misleading. Mine was to be one of 27 other pieces on social media return on investment. I’m [...]
Research is just one of those activities that most marketers don’t like doing. But many will agree it is also one of the most critical marketing tasks. Maybe research gets a bad rap. Let’s not think about research as simply crunching numbers, there is a purpose to it. If you are not basing [...]
A while back, I asked the SMPS roundtable which press release service was the best to use. I also asked whether these services were better than sending out press releases yourself. Joan Capelin of Capelin Communications (and the author of the SMPS Handbook chapter on this subject) responded with this answer. It is certainly worth [...]
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