AEC Marketing: 10 Steps to Success

Many years ago, in response to an article I wrote in Marketer magazine, I was emailed by someone who was starting out as an AEC Marketer for an electrical designer/contractor in the Midwest. (NOTE: we refer to marketers in the architecture, engineering, and construction industry as “AEC marketers”). He asked me how you gain the […]

What Do you Do With Business Cards You Collect?

  Business cards are always a hot topic with me. One question I like to ask people is “what do you do with the business cards you collect at a function?” Here is a little video of Keith Farazzi, author of Never Eat Alone, explaining what he does with the business cards he collects.  What […]

Should You Bring Your Card to Business Networking Events?

It is 11:37pm and I am on a train from Washington, D.C. to Philadelphia. I was just at the Washington D.C. Design and Construction business networking event. The event was held in Arlington, VA (you can learn more about the group at mydcn.com) During this event Tim Klabunde, of www.cofebuz.com fame, was laughing at the […]