Speaking Engagements Made Easy: The Ultimate Guide To Finding, Booking, and Crushing Them

Finding and booking speaking engagements can seem difficult, especially when you are just starting out. And for some of us, just thinking of getting in front of a crowd to present makes our knees all wobbly. But it doesn’t have to be like that. On my journey to becoming a paid keynote speaker, I made […]

What To Do With Business Cards You Collect

Open up a drawer and throw them in. Everybody knows that’s not what you should be doing with business cards you receive. Yet, I’ve done it. And I’m not alone. The more events you go to, the more cards you’ll collect. And having to deal with all those business cards can seem like an albatross […]

Drip Review

This will be more than a “Drip Review.” I’m going to touch on how my overall email strategy has changed and why Drip’s features allow me to bring that to life. Email marketing and our relationship with email have transformed in recent years. That evolution has forced me to rethink how I send emails to […]

Best Value: Did You Really Lose On Price?

I hear it all the time. I’m sure you do as well. “Oh, we lost that one on price.” Let me explain why that’s not always true. And I’ll provide you a simple rule of thumb to determine when you’ve lost due to your best value price and when you could have done more to […]

The Ultimate Guide To Writing Skimmable Proposals

It can be overwhelming. When you look at some RFPs, you can’t believe how much information they ask for. Why do they need all this information? But it’s the “golden rule.” They have the gold, so they make the rules. And we’re just playing the game by the rules they’ve laid out. So, you spend […]

Marketing Budgets: 5 Easy Building Blocks Nobody Talks About

One of the most challenging things you can be tasked to do is define a firm’s marketing budget. What’s the right marketing budget for a small architecture firm in Wayne, PA? What’s the right marketing budget for the largest construction firm in Michigan? Try as you might to find a legitimate rule of thumb (5-13% […]

AEC Marketing: 10 Steps to Success

Many years ago, in response to an article I wrote in Marketer magazine, I was emailed by someone who was starting out as an AEC Marketer for an electrical designer/contractor in the Midwest. (NOTE: we refer to marketers in the architecture, engineering, and construction industry as “AEC marketers”). He asked me how you gain the […]

What Proposal Game Are You Playing?

When it comes to proposals, nobody talks about this. What game are you playing? We could live our life believing that every procurement is the same. Every time we submit a proposal, we are playing our hand in the same game. But that’s delusional. Every procurement is different. That means every time you submit a […]

Why Opportunities Pass You By (And What To Do)

“If only I had,” is the most devastating phrase in the English language. We all carry some degree of regret in our hearts. One of the most common traits I see in successful people is that they recognize and capitalize on opportunities. More importantly, they don’t shy away from opportunities that challenge their thinking or […]

How To Track Relationships When You Don’t Have A CRM

In my last post, I described how to choose the best CRM for your firm. But what if a CRM just isn’t in the cards for you or your firm at the moment? Don’t fret. There’s actually a lot you can do without a CRM. But before we get into that, I want to share with […]