How Clients Read Your Proposals

Have you ever felt this way? You see…sometimes I just want to grab people by the shoulders and SHAKE them. It’s not because I’m evil or out to punish people. It’s just that sometimes assumptions are lodged so very deeply in our brains that I can’t think of any other way to possibly shake them […]

The Ultimate Guide To Writing Skimmable Proposals

It can be overwhelming. When you look at some RFPs, you can’t believe how much information they ask for. Why do they need all this information? But it’s the “golden rule.” They have the gold, so they make the rules. And we’re just playing the game by the rules they’ve laid out. So, you spend […]