Why Opportunities Pass You By (And What To Do)

“If only I had,” is the most devastating phrase in the English language. We all carry some degree of regret in our hearts. One of the most common traits I see in successful people is that they recognize and capitalize on opportunities. More importantly, they don’t shy away from opportunities that challenge their thinking or […]

The Counterintuitive Hiring Tactic I Finally Used (To Surprising Success)

Here is the holy grail of hiring marketing or business development staff: “Finding enthusiastic, dedicated, intelligent, hard working, and strategic thinking staff who have the ability, and are willing to listen/learn.”   But hiring is a crapshoot. I could argue that the whole hiring process in our country is broken. Luckily, I’ve been taught a […]

Why A/E Marketing Is A Career To Pursue

Yes, working in A/E marketing can be a challenging career. So, why do I recommend that recent graduates with marketing, public relations, or journalism degrees pursue this line of work? Well, the more I think about it the more thankful I am that I landed in this industry. In my mind, the advantages far outweigh […]

Why Are You Working Today?

It’s a simple question. Why did you come into work today? Why do you get up every morning, get dressed, and commute to the job you have? You could have any job. So, why do you, day after day, go to the one you have? If you are sitting there without a clear answer to […]

8 Thoughtful Gifts For Engineers And Architects

It’s that time of year again. Black Friday and Cyber Monday seemed to creep up on us from behind… …making us feel guilty that we’ve barely polished off our kid’s Halloween candy… …let alone put even one brain cell into buying holiday gifts. And for me, it’s time to share what has turned into a […]

Should You Expect Failure?

Isn’t it the worst? You try something new, but the result is less than spectacular. It’s frustrating because you see others try the same thing and it seems to work flawlessly for them. What’s going on? Why do things look so easy for everyone else? Are these people just better or smarter than you? The […]

The Complete Guide To Getting That Raise Or Salary You Want

For many of us, it’s that time of year again. Time to start thinking about that raise or salary that has somehow alluded you.  If you are in that situation, I suggest you check out Ramit Sethi’s Ultimate Guide To Asking For A Raise And Negotiating Salary. In this guide, he shows you how much a […]

How To Survive The Marketing Department of One

Today, I’m excited to present to you a rare guest post at Help Everybody Everyday. It’s on a topic that I have been asked to write about, time and time again, by various readers. I’m happy to call Bernie Siben, CPSM, a mentor and a friend. Bernie has been more instrumental to the success of […]

I Paid Someone $9 Per Hour To Do My Job For 5 Days

Yes, I paid someone $9/hour and they did my work for 5 whole days. That statement would have seemed ludicrous to me just two years ago. How could you possibly pay someone $9/hour to do your job for you? That can’t be legal, right?!?! Something about it just doesn’t seem right. Today, I’m going to […]

The Case For Paying Marketers More

“Wouldn’t this apply to in-house marketers working for firms?” I asked. “I believe it would,” the attorney replied. At that moment, I knew I had stumbled on something I just had to share with you. Today, I’m going to make the case for why many marketers are not being properly compensated under Federal law. I’m […]