AEC Marketing: 10 Steps to Success

Many years ago, in response to an article I wrote in Marketer magazine, I was emailed by someone who was starting out as an AEC Marketer for an electrical designer/contractor in the Midwest. (NOTE: we refer to marketers in the architecture, engineering, and construction industry as “AEC marketers”). He asked me how you gain the […]

What If The RFP Stipulates Experience Within The Last Five Years, But Yours Isn’t?

You have your hands on an RFP that is perfect for your firm. You have completed a ton of projects just like the client needs. But there is one gut- wrenching problem. The proposal asks for experience within the last five years. Your relevant projects are over five years old! Now, you could just throw […]

Say So Long To Writer’s Block

Today I have something truly awesome for you. No, not a book about proposals. Instead, we’re getting back to brass tacks! I have for you an infographic that’s going to cure your writing block and get you writing compelling content for blogs, industry publications, newsletters, etc. This one comes from our friends over at copyblogger.com. […]

Proposal Development Secrets: Win More, Work Smarter, and Get Home On Time

Remember I said there was something exciting I was working on. It’s officially here, and I want you to be the first to know about it. Before I tell you all about it, let me give you a little background. What I’ve Learned About Proposals I believe my experience in the world of proposals to […]

Networking: How Long Can You Talk About The Weather?

Tim Klabunde, founder of the Design and Construction Network,  just posted a video about an interesting series of experiments he did to find out how long you can talk about the weather before killing a conversation. The following video, which is posted on his website with more detail, talks about his findings. No only is […]

4 Challenges that Stop Some Marketers From Achieving Success

What is Execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds easy enough, but why do marketers find it so hard to execute? Here are some things that stop execution in its tracks and some time […]

The $7,000 A/E/C Corporate Website: Goals of the Text

Once I had an idea of what the website would look like, which you can read about in my previous post, it was time to get to the easy part…the words. Or at least that’s what I thought. In my mind, words are important. With anything I do, I tend to focus much more on words […]

4 Challenges that Stop Some Marketers From Achieving Success

There never seems to be a lack of ideas when it comes to marketing. But I fear that often there is a lack of execution. What is execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds […]

Lost Social Media ROI Chapter

I recently rescinded my chapter in a book about “social media.” I did this because after seeing other pieces of the book, I was concerned that it would portray a definition of return on investment that may be misleading. Mine was to be one of 27 other pieces on social media return on investment. I’m […]

Conduct AEC Market Research You Can Be Proud Of

Research is just one of those  activities that most marketers don’t like doing. But many will agree it is also one of the most critical marketing tasks. Maybe research gets a bad rap. Let’s not think about research as simply crunching numbers, there is a purpose to it. If you are not basing your marketing […]