Can Market Research Make or Break Your Business?

Krista Sykes, PhD over at Architecture in Context has been writing a series called, “12 Factors That Can Make Or Break Your Design Business.” Market research and analysis is not my area of expertise, so I don’t really cover it here. However, it is Krista’s. She explains: …almost everyone worries about their competitors, and most strive […]

Conduct AEC Market Research You Can Be Proud Of

Research is just one of those  activities that most marketers don’t like doing. But many will agree it is also one of the most critical marketing tasks. Maybe research gets a bad rap. Let’s not think about research as simply crunching numbers, there is a purpose to it. If you are not basing your marketing […]