Can You Automate Followup?
Recently I started using an Outlook plugin, from Sperrysoft, that allows me to automatically send emails (with or without attachments) at a designated time of my choosing. I use this to send out to the staff a monthly email that shows what proposals we submitted, which ones we won and which ones we lost, why, etc.
I’m thinking that there are a lot of people in my address book that I haven’t heard from in a while. it would be nice to shoot them a quick email to see how they are. And, in general, I probably should send them a personal email every so often. I want to go beyond “I met you once at a networking event. Now your information is collecting dust in my contacts.”
What if I set up a system that would email them at intervals that seemed random (like after 6 weeks, followed by after 12 weeks, followed by 16 weeks). Using Texter, I could have 90% of the email be standard language and 10% (I’m pulling these numbers out of my butt) of the language contain some sort of personal/targeted info. I could create three different template emails so it doesnt seem like you keep getting the same email from me. By doing this I could fully automate the process of “pinging” my contacts without sending them some meaningless newsletter that simply talks about my firm and how great we are.
I know you are thinking, “God Matt, that is just so impersonal!!” But I submit this question. How do you know that any email I send to you is in realtime? You just assume that it is, unless you can detect some sort of pattern.
Also, I should note that this isn’t for people who are on my “hit list.” if you are a contact on my hit list, I’m already communicating with you more than once every six weeks.
Do you think this will work? I’d like to hear your thoughts!
