How The False Consensus Effect Can Destroy Your Marketing

You know how you are always baffled why everybody basically agrees with you except that one person? What’s that person’s problem? Can’t they see that everybody else would obviously see things your way? The problem is that you are suffering from the False Consensus Effect.  We are terrible at predicting the behavior of others, yet […]

The Secret To Starting Great Conversations At Networking Events

One industry professional that continuously impresses me is Tim Klabunde. Granted, I haven’t used Adobe After Effects in many years. But I remember looking at it and thinking, “I certainly don’t have time to learn this!” But I guess somewhere between transitioning to his new role as Principal of Structural Engineering Group and running DCN, […]