Open up a drawer and throw them in. Everybody knows that’s not what you should be doing with business cards you receive. Yet, I’ve done it. And I’m not alone. The more events you go to, the more cards you’ll collect. And having to deal with all those business cards can seem like an albatross […]
November 14, 2017 by 18 Comments
AEC Marketing: 10 Steps to Success
Many years ago, in response to an article I wrote in Marketer magazine, I was emailed by someone who was starting out as an AEC Marketer for an electrical designer/contractor in the Midwest. (NOTE: we refer to marketers in the architecture, engineering, and construction industry as “AEC marketers”). He asked me how you gain the […]
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