The vice president of a construction consulting firm sent me an email after reading my SMPS whitepaper, “Marketing to the Mind.” The Importance of Significance The Two Parts of Reciprocation The Importance of Time Decision Makers Using Multiple Weapons of Influence Together
How Getting on Proposal Teams is a Lot Like Dating
Filed Under: Proposal Development Tagged With: marketing to the mind, Networking, proposals, reciprocation, teaming, Weapons of influence
What You Don’t Know About Marketing
This combines a series of posts about the basic concepts behind marketing. What is Marketing? Marketing is a very broad term, especially in the AEC industry. If you have been hired in a marketing position, it is likely for you to be performing tasks that you may have previously thought as public relations, sales, advertising, […]
Filed Under: Marketing 101 Tagged With: authority, commitment, consistency, fixed action patterns, liking, reciprocation, scarcity, social proof, Weapons of influence
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