Don’t Let Industry Jargon Consume your Firm’s Identity

Let me guess, you work for an “award-winning interdisciplinary (or multidisciplinary) firm that partners with its clients to offer sustainable, leading edge designs which solve complex problems.” And you do this by offering “personal service using the collective wisdom of your collaborative staff in a team approach.” It’s not that this description doesn’t sound great. […]

Social Media Training for A/E/C Firms

Some people don’t understand what helping people has to do with marketing. I’m a big believer in doing the right thing and helping people make the right choices. The right choice is not always going to be your service or the widget you are selling. Believe it or not, sometimes the best marketing is actually […]