The vice president of a construction consulting firm sent me an email after reading my SMPS whitepaper, “Marketing to the Mind.” Here is the question he asked: “How does one best apply these techniques to a crowd mainly composed of business development or marketing personnel? The vast majority of the national conferences and monthly organizational […]
How Getting on Proposal Teams is a Lot Like Dating
Filed Under: Proposal Development Tagged With: marketing to the mind, Networking, proposals, reciprocation, teaming, Weapons of influence
What You Don’t Know About Marketing
This combines a series of posts about the basic concepts behind marketing. What is Marketing? Marketing is a very broad term, especially in the AEC industry. If you have been hired in a marketing position, it is likely for you to be performing tasks that you may have previously thought as public relations, sales, advertising, […]
Filed Under: Marketing 101 Tagged With: authority, commitment, consistency, fixed action patterns, liking, reciprocation, scarcity, social proof, Weapons of influence
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