Marketing Tools: SendLater
I have a love/hate relationship with Microsoft Outlook. But I have been able to augment it enough with “add-ons” that I can make it useable.
One key Outlook add-on I installed is SendLater. SendLater does a few key things, and does them well.
First, it gives me the ability to send an email at a scheduled time and make it reoccurring. So when we have a meeting scheduled for every other Wednesday, I can make sure an email is sent out the Monday before the meeting.
Another thing it can do is watch a file and send it out as an attachment to a prewritten email if and when someone changes it. For example, we have a list of confidential projects. When someone adds a project to that list, it gets sent out to everybody.
But the most common use I have for it is sending out blast emails. Sendlater will send each person a separate email. This drastically improves the effectiveness of blast emails. In addition, it keeps you off email blacklists.
If you use Outlook, check out SendLater.
