5 Ways I Use Landing Pages To Identify Potential Clients

Last week, I let you in on the secret weapon I’ve been using for the last year to grow my lists of potential clients. I even shared with you my personal results. If you didn’t read that and you have any responsibility for your firm’s or organization’s corporate communications or internet marketing, I urge you […]

What Is LeadPages?

If you’ve been following along with my little internet marketing primer for the A/E/C industry we’ve already covered: How To Set Up An Opt In On Your Firm’s Website To Convert Visitors How To Put Together A Lead Magnet and Useful Content To Send Potential Clients Now it gets really fun because I’m going to […]

What Information Should You Send To Potential Clients?

In previous posts, I covered the problem most firm websites have and how to convert potential clients who visit your website. Today, I’m going to cover how to create a lead magnet and what to send these potential clients once they’ve signed up for your list. Building Your Lead Magnet The first thing you’ll send […]

Convert Your Website Visitors Into Clients With Lead Magnets

In an earlier post, I explained why your website doesn’t have a traffic problem. I told you the real problem with your website is one of conversion. In this post, I’m going to give you step-by-step directions to fix that problem. What Is Conversion? That might be a new term for you. But conversion basically […]

What Your Firm’s Website Gets Wrong

Did you ever wonder if your website is actually doing anything for your firm? Well, I’ve got some bad news for you. I can almost guarantee there is a problem with your website that is crippling its ability to bring your firm new business. Let me give you a scenario. The Tale of Two Websites […]

How Much Traffic Should Your Website Really Get?

There’s a lot of advice on how to get traffic to your website. But how do you know whether or not your firm’s website gets enough? You could easily spend $30,000 or even $100,000 on a flashy new website. But if not enough people see it, is all that money really worth it? Nobody gives […]

7 Social Media Marketing Links Worth Clicking

Here are some interesting links about social media. Is it Time for Content Marketers to Abandon Facebook? 10 Dead Simple Tips to Take Advantage of Google+ for SEO 4 Tips For Building A YouTube Audience From YouTube’s Head Of Content Strategy The Guide to Developing a Content Strategy for “Boring” Industries 16 Smarter Ways to […]

7 Website Marketing Articles You’ll Probably Want To Check Out

Here are some of the best links on website marketing from around the net. Not So Fast… 10 Steps to Take Before Hiring a Web Developer Quick Course On Effective Website Copywriting Expert website monitoring for free! How to Improve Your Rankings with Semantic Keyword Research 10 tools to analyze your website How Garbage Ranks […]

7 Blogging Links You Can Put to Good Use

Here are some of the best articles on blogging from around the net. Blogging by Numbers: How to Create Headlines That Get Retweeted 8 Incredibly Simple Ways to Get More People to Read Your Content Blogging Without Success? Ask Yourself These Questions How to Create Stunning Infographics in 30 Minutes or Less Optimizing Blog Posts […]

You Have No Idea How Many Visitors Your Website Gets

I thought I knew how many people visited this website. It turns out I had no idea. And guess what, you have no idea how many visitors your website is getting either. Recent events gave me an education on just how poor the analytics we use to judge the performance of our websites are. This […]