How to Control Your Personal Brand

  Here’s a question I was recently asked. “Matt, what’s your personal brand?” Let me think about that. What does my box say when you pick it off the shelf at the grocery store? Most of us don’t go through the day thinking about our personal brand. But the books tell me everyone has one. […]

How To Update Your Business Status with Microblogging

I was recently at a seminar where an “internet marketing expert” said that we should all be on  Twitter is the fastest growing social network on the Internet. On Twitter, you are expected to consistently post short messages, known as “tweets,” about what you are doing. On other social networking sites like LinkedIn and […]