A/E/C Marketing Advice, Training, and Support Group
The other day the question came up about whether we should give our staff guidance on the order projects should appear in proposal resumes and experience sections. The ultimate answer was, “I hope not.” To some respect, it’s a gut decision. But then I thought, maybe it’s not. Maybe there is a formula to picking […]
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I was sitting in a Detroit airport waiting for a plane to Atlanta. A well-dressed gentleman sat next to me. I asked if he would watch my bag as I got a snack. He said, “sure.” So I went and got my snack and came back with a bottle of water for him. We […]
Continue reading...In my last post, I gave a little diatribe on taking the next step in your aec marketing career. One of the pieces of advice I gave was use your own time to become awesome at something. I can’t stress this enough. But since I like to read articles with actionable advice, let me give […]
Continue reading...A marketer recently asked me to provide some advice on how to move up the corporate ladder in the AEC marketing world, especially when you are in your 20s. Well, until my business card says Chief Marketing Officer, I certainly can’t consider myself an expert in this area. But, of course, I can give you […]
Continue reading...I didn’t post anything the last couple weeks. I’ve been working hard on a SMPS Foundation white-paper. That is in for review, which frees my train ride up. Let the posts begin!! And boy do I have a few doozies for you in the next couple weeks. The first of which I’ve decided to make […]
Continue reading...There are a couple of areas where I think GTDrs struggle without realizing it. One of my personal struggles is with contexts. Contexts are a way to divide your next action list into a group of smaller lists according to where you will be or what you will need to be in front of when […]
Continue reading...One of the innovations I brought to Syska Hennessy Group was the idea of standard packages. Sure, we had brochures for each market sector, but I agree with Ford Harding that brochures are fairly useless. We also had lists of projects by sector, but that wasn’t enough. What I developed was a standard package that […]
Continue reading...Conferences, let’s talk about them. They are expensive, but many people swear by them. They explain that it’s a great opportunity to meet potential clients from all over the country. Much more cost effective then flying out to meet with each of those people. I’ve been to two conferences in the last couple months. One […]
Continue reading...I know many of you probably read Mark Buckshon’s Construction Marketing Ideas blog. Mark’s focus includes not just helping commercial construction companies, but also the residential ones. One of the pieces of advice he gives is, “not to give free estimate.” One of his recent posts repeated that advice. So after reading this post, I […]
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A contact of mine asked whether I knew of software that would help get their email newsletters past spam filters. What I explained is this. I am a rigid spam filterer. If you send me junk mail – spam. If you send me a newsletter about how your firm is so great – spam. […]
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