Learn The Principles of Persuasion in 11 Minutes


Whether it’s your firm’s clients or even coworkers, we all need to persuade people to do the things we want them to do. For my money, that is the essential challenge of working in the marketing field.

If you are a regular HelpEverybodyEveryday.com reader or have seen my MindMarketing presentation, you know social psychology plays a huge part in my marketing strategy. In particular, the work of Arizona State University professor Robert Cialdini and his research into influence and persuasion serves as the fundamentals of my marketing approach.

So, when David Lecours tweeted me this video, which explains the six weapons of influence in 11 minutes, I just had to share it. Click on the video above or this link to view it.

This video will certainly be a good primer to everyone that has already signed up for my Give Your Proposals The Edge They Need webinar on the 13th.

Key Takeaway: These six principles are the most universally effective ways to influence the behavior of others. Learn them and use them!

Watch the video and let us know what you think of the video by posting a comment. If you’ve yet to sign up for Give Your Proposals The Edge They Need, go ahead and sign up while you still have the chance!!


  1. Bernie Siben says

    Thanks for sharing the David Lecours video. In addition to having valuable information, I really enjoyed watching it. The graphic style was so engaging I almost couldn’t help liking it.

  2. Sigh. I wish our company would allow us to watch videos…

    I’m intrigued, so I will forward this and watch it at home.

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