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You might be racking up the small victories, but are you landing the big wins? Are you making amazing things happen? Maybe you need to be more like Wayne Gretzky. For those who don’t know, Wayne Gretzky is the greatest hockey player who ever lived. Any marketer can learn a lot from how he conducted [...]

What if everybody in your firm was on board with marketing? Not only were they excited to be a part of it, they saw it as an important part of their job. After they give you extremely detailed information for your proposal, they’re on the phone with old clients and setting up meetings with new ones. [...]

Krista Sykes, PhD over at Architecture in Context has been writing a series called, “12 Factors That Can Make Or Break Your Design Business.” Market research and analysis is not my area of expertise, so I don’t really cover it here. However, it is Krista’s. She explains: …almost everyone worries about their competitors, and most strive [...]

You know how you are always baffled why everybody basically agrees with you except that one person? What’s that person’s problem? Can’t they see that everybody else would obviously see things your way? The problem is that you are suffering from the False Consensus Effect.  We are terrible at predicting the behavior of others, yet [...]

In the world of business development, little tweaks in your approach can really go a long way. Actually, I like to refer to them as hacks. Here’s one that will help you close the deal! Over at Neuromarketing, they posted about the power of asking the client to give a prediction on whether they’ll hire [...]

Kary Beck over at SMPS Wisconsin, posted a review of my Proposal Development Secrets Book on the chapter’s blog. She gives the book at 5 out of 5. Here is what she says: You can get your own copy of the Proposal Development Secrets Kindle book here.

During a recent Copyblogger podcast, Chris Brogan gave an interesting insight. He explained that we live in a world of information. We are constantly consuming this info. However, the number of content consumers is far greater than the number of creators. This creates an opportunity. Being The Baker We read a book to our son [...]

I really like what Dan Zarrella, over at Hubspot, does. He uses very large data collections to make conclusions about the “science of social media.” I’ve seen his presentations and I really love his scientific approach. According to Dan: Here is his infographic on the best times for your blog posts (based on eastern standard [...]

Autodesk just announced Autodesk 360, their official cloud-based system. I predicted it, with surprising accuracy, exactly one month ago in the post, How Autodesk and Onlive Will Game The Future of BIM. And while this blog typically sticks to industry marketing topics, I think this evolution of BIM is worth talking about. It also relates [...]

It wasn’t until I got into the A/E/C marketing world that I learned how poor my writing really was.  Comparatively speaking, it was outstanding from the get go. But once I realized how critical writing is to this job, I raised the standards I set for myself. As a result, I spent a great deal [...]