I struggled with whether or not I should publish this next podcast. The audio isn’t great. But after a ton of editing and post processing, I think I’ve got it listenable. And I think the topic and conversation is important enough to post in this less than perfect state.
My guest on this podcast is Scott Braley, one of the people behind the Society of Marketing Professional Services Foundation’s book, “A/E/C BUSINESS DEVELOPMENT – The Decade Ahead.”
Scott details how the book, and research, came together; what was left on the cutting room table; why the book is so important; and who should read it.
It is a very interesting conversation and I hope you like it.