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5 Ways I Use Landing Pages To Identify Potential Clients

Last week, I let you in on the secret weapon I’ve been using for the last year to grow my lists of potential clients. I even shared with you my personal results. If you didn’t read that and you have any responsibility for your firm’s or organization’s corporate communications or internet marketing, I urge you to go back and read that article.

Today, I’m getting even more personal. I’m going to show you how I implement Leadpages and the exact strategies I use to grow my lists.

As many of you know, I’m just like you. I’m an in-house marketer at a construction consulting (engineering) firm. I also run this blog/community and a few other websites I use to test new ideas. I maintain several lists for these sites.

Let’s look at how I’m using LeadPages on these sites.

404 Error Pages

Even though this first type of landing page is by NO MEANS the highest converting one I use, I tend to think it is the coolest. That’s because it actually converts potential clients who accidentally stumble onto your website.

A 404 error page is a page visitors see when they try to reach a page on your website that doesn’t exist.

“But Matt, all the pages on our website exist!”

Yeah, that’s what I thought too. But let me ask you this. Has your firm’s website EVER been redesigned? Has it been redesigned multiple times over the years? Have you ever taken any pages down?

If so, there is likely a link somewhere on the web that points to a page on your website that no longer exists. People who follow that link go to your 404 Error Page.

Let’s look at a few examples 404 error pages.

Here’s HOK’s:

Hoks 404 error page

Here’s AECOM’s 404 error page:

AECOM's 404 error page

And even SMPS Philly’s 404 error page:

SMPS Philly 404

When people stumble upon your 404 error page, it’s probably not because they wanted to visit your site. They clicked on something and got there. You’ve probably visited sites that way thousands of times. Let’s face it. With the industry standard 404 error page, you are losing those visitors/potential clients.

In contrast, lets look at TRAUNER’s error page.

Trauner 404 error page

Yes, we’ve turned it into a landing page with LeadPages. Instead of losing those visitors, about 10% actually opt in.

Not to mention, look how specific that lead magnet is. If you are interested in that, you’re probably a potential TRAUNER client.

Webinar Giveaways

We do a lot of webinars. At the end of each webinar, we direct attendees to a special landing page where they can get some pretty useful bonus material. These pages typically convert anywhere from 40-75%.

Followup and Direct Response Emails

Sometimes when I meet people who fit a specific demographic, I’ll send them an email that directs them to a landing page. Here’s an example of such a landing page.

Attorney lead pages

This particular page converts 54% of traffic.

Book Promotion

I’ve been known to sell a book or two. Here’s a landing page I put on my website to promote my book and give out a fee chapter.

Book lead pages

A lot of traffic hits this page. But it converts about 30% of those visitors.

Post Blog Opt-In Boxes

As I went over in the last article, LeadPages has a function called “LeadBoxes” where you can put an image anywhere on your website that acts as an opt-in box. Here’s a custom lead box we put at the end of blog posts over at TRAUNER.

blog lead box

61% of people who click on this box opt-in.

Where You Can Learn More About This

Don’t forget. I’ve invited the entire Help Everybody Army to a special private webinar, this Tuesday, where LeadPages founder Clay Collins will share some new features and offer you a crazy deal. If you are at all interested or curious, you should really check it out.

In a recent email exchange with Kevin over at LeadPages, he told me some details about the deal Clay will offer those who attend the webinar. This one is pretty crazy. And frankly, if I didn’t already have two separate LeadPages accounts…I’d be on that webinar grabbing this deal. And I think I’ve explained why.

Here are some of the details…

Kevin tells me if you purchase an enterprise 2-year membership by September 30th at midnight, you’ll get access to six different incentives (valued at $12,450). These include…

  1. A Custom LeadPages Template You Can Sell in the LeadPages Marketplace. This is the big one. And I’m sure Clay will explain why on the webinar.

  2. Bob Jenkins aka “Bob the Teacher” will jump on the phone with you for 45 minutes to help you face any marketing challenges and utilize every aspect of LeadPages in your business.

  3. Private On-Boarding Webinar: Starting next week, you’ll be invited to a private webinar for enterprise members only, where Bob the Teacher will walk you through absolutely everything you can do with your LeadPages account — so you get the maximum ROI for your LeadPages investment.

  4. Weekly Mentorship Q&A Calls with the LeadPages Team.

  5. A New Kindle Fire HD 6: After your new custom landing page template is loaded into our Marketplace, they’ll send you a new Kindle Fire HD 6 that you can use immediately to download apps, browse the web, read ebooks, watch movies, keep your calendars, or anything else you’d like to use our favorite tablet for.

  6. Your Seat at All the 2015 Masterminds: In 2015, LeadPages is hosting quarterly masterminds at their new Minneapolis office. You’ll be invited to every 2-day mastermind, where you can work directly with Bob the Teacher and other LeadPages users to get the critical feedback you need to take your business to the next level.

Go Here To Sign Up For Tuesday’s Webinar

I arranged this webinar and deal for you through the affiliate program that comes with my LeadPages membership because, as I explained, I think it’s crazy nobody in the design and construction industry uses landing pages.

Let me be clear. Nobody in my family works at LeadPages. They are not holding my loved ones hostage in some warehouse. I have no ownership stake in their business (I wish I did). And I’ve shown you my personal results and explained why you should or shouldn’t even consider buying it.

One of the things people always ask me for is “product and service reviews” on this site. Well, me introducing you to the products that have changed my life or career, showing you my results, and giving you both the pros and cons of buying them, and trying to get you some crazy deal is the closest you are going to see.

Go Here To Sign Up For Tuesday’s Webinar

And as always, feel free to email me or post a comment with any questions about this landing page and conversion business or about my personal experience with LeadPages. I’m open to any questions or comments. If you feel I’m pushing LeadPages too hard here, let me know. If you hate all this recent stuff about internet marketing and just want me to write about proposals, let me know. If you’ve been loving this series about internet marketing, let me know. All your comments and emails help me make a more useful resource. And I do read every one.

What Is LeadPages?

If you’ve been following along with my little internet marketing primer for the A/E/C industry we’ve already covered:

Now it gets really fun because I’m going to show you how to convert the greatest number of website visitors. And I’m going to:

  1. Show you the super easy tool that I use to do this.
  2. Explain everything you need to know to use this tool.
  3. Plus, I’ll share some of my own results.
  4. And I’m going to invite you to a webinar where you can learn about some of the latest features straight from the guy who created it.

Yes, this is going to be an in-depth post. But I think you’ll thank me.

Increasing Your Conversion Rates

Listen, converting website visitors is an art and science. There are many experts out there testing and coming up with new ways to get the best conversion results.

My best advice about conversion is to accept that you are not, nor will you ever be, the expert on conversion.

Rather than starting from scratch, I believe you should literally copy what others are doing. That’s why I use landing pages.

What Are Landing Pages?

Landing pages, sometimes called “squeeze pages,” are web pages designed solely for conversion.

They are designed so the only thing a visitor can click on is the link you want them too. These landing pages increase conversion rates dramatically.

So, this is a marketing tactic that we know works. Time and time again, landing pages have been proven to increase opt ins. And they’re cheap to implement. It’s not going to cost you thousands a year to implement landing pages at your firm. You can do this for as low as $17 per month.

Yet, I can’t think any other firm in the design and construction industry that uses these “squeeze pages.” Can you? In my mind, that’s a huge opportunity for the Help Everybody Army and their firms.

How Do You Create Landing Pages?

Technically, I really have no idea. That’s because I use Clay Collin’s LeadPages service.

LeadPages is constantly testing and creating the highest-converting landing pages. The easy-to-use service:

  • Provides you with high-converting landing page templates that anyone who can upload an image and type a few words can customize in minutes.
  • Integrates landing pages on your wordpress or Facebook site
  • Gives you the HTML files if you don’t use WordPress
  • Instantly delivers your lead magnets as soon as someone subscribes.
  • Integrates with every major email marketing service, including Mailchimp

Let’s Talk About LeadPages

I’ve been using LeadPages for over a year now. And I’m ready to share a little bit about my personal results.

I think I’ve said before that a good goal would be to convert about 2% of your overall website visitors. But let’s talk about the conversion rate for specific pages.

This one might look familiar to some of you… Leadpages example

This is the landing page I used after a recent SMPS Webinar. The conversion rate for this page is 48%.

But that’s not my highest converting page…this is…

Leadpages example 3

This is a page that people who have read my book can go to get bonus chapters. This page converts 89%.

Obviously, I didn’t design these pages. I just customized them. They are not designed to “look pretty.” They are designed for one thing, and one thing only, CONVERSION. Over the last year, I’ve converted thousands of visitors using LeadPages.

I started using LeadPages in September of last year. Let’s look at my list from a year ago.

Leadpages list growth

In the span of four months, my list grew 50%. My list has almost grown 300% since I implemented LeadPages.

What Is LeadPages and How Does Someone Like You Use It?

I’ve pulled a few videos so you can see exactly how stupid easy LeadPages is.

First, let’s look at using LeadPages with WordPress:

Next, let’s look at how to connect your Mailchimp Account to Leadpages:

In case you want to use LeadPages with Facebook, here’s the video on that:

Lead Magnet Delivery

For me, LeadPages’s killer feature is lead magnet delivery. This is the only way I know that you can easily deliver different lead magnets to the same list.

Lead Boxes

Another feature I use is LeadBoxes. This is basically an image that you put on your site that, when users click on it, works as an opt-in box.

Why Not To Buy LeadPages

I’m sure this has sounded like a big old ad for LeadPages. So, let me spend a minute explaining why you should hold off on buying LeadPages.

Yes, I use LeadPages. I think it’s great and I’ve shown you my results. But there was a reason I posted about setting up your website for opt-ins and building a lead magnet first.

It’s because I believe you must do these things BEFORE you implement a service like LeadPages.

Get your Mailchimp account together first! Get your lead magnet created first! Put a simple opt-in box on your site first! Create some useful content first!

Using a service like LeadPages is not the first step. Get those other things done FIRST!

You have to crawl before you can walk.

About The Webinar

Here’s my invitation to that webinar. On Tuesday, September 30th, Clay Collins is hosting a LIVE one-time-only webinar to show you a few of the things that LeadPages has done to add over 30,000 customers (me being one of them) in under two years.

Plus, Clay will demo the latest innovations inside LeadPages live — including the brand new LeadPages Marketplace.

GoToWebinar will only allow 1,000 people to be on this webinar, and LeadPages expects it to fill up. So I recommend you register right now and show up early on September 30th to claim your spot.

I’m telling you about this webinar because, without fail, at the end of the webinar they give you some sort of crazy discount on the product. So, if you are interested…

Claim your spot for LeadPages’ live webinar right now. <–

If you have any questions about my personal experience with LeadPages, leave a comment of shoot me an email.

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