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Video, Drones, And Marketing, Oh My

dana lancour podcast

In this episode of the Design and Construction Marketing Podcast we talk to Dana Lancour of Barton Malow about everything video marketing. Dana shares with us her experiences as they relate to using video marketing at your firm.

Depending on where you are reading this: you can listen to the podcast below, at this episode’s page (where you can also download the mp3), or by subscribing through iTunes.

Shownotes

Dana on LinkedIn

Barton Malow’s Website

Barton Malow Youtube Channel

Michigan State Video

My Recent Video From SMPS Philly

My New Book Is Out (And It’s Not What You Think)

A while back, I sent an email discussing two potential books I was working on. But then I decided to ask myself a very important question. What projects on my list are the most challenging and have the most potential for impact?

So, I put those books on the back burner for the time being. I decided to focus my limited time and energy to challenge myself to experiment with the develop of a few high-impact projects. The first was a much needed online course on proposal management. Well, that was a smash hit.

The next project I focused on was writing a children’s book. Yes, my first children’s book, Clowny, is officially available on Amazon.

clowny book

Clowny is not just a semi-autobiographical tale about the relationships I’ve had with my special childhood friend and my son. It was also an exercise in using technology and outsourcing to reach beyond my own capabilities.

I’m No Artist

Heck, I can barely draw a stick figure. But I used Fiverr.com and Elance.com to create the illustrations and cover for my book.

I’m No Poet

But I used an iPhone app called Rhymer’s Block to help me craft a book that had some rhyme to it. Yes, I used an app meant for rappers to help me spit my story, yo. :)

But I Know How To Deconstruct And Identify Patterns

Clowny was my attempt to create something unique in a saturated marketplace.  I’d ask myself, why were the picture books we’d take home from the library always so bad? Most of them seemed to be written by some English professor who was disconnected from the world of average parents, like me.

Any why is it that there are so few truly great children’s books? We can all name them, right? Green Eggs and Ham, The Little Engine That Could, The Little Red Hen, Good Night Moon, The Lorax, The Very Hungry Caterpillar, etc.

The classic books have common elements:

  1. They are tied to an emotion (the fear of the new, self doubt, the love you feel when telling your child goodnight) 2. They teach a unique lesson (Try new things, you can do it if you try, care about your environment)
  2. They often rhyme (Sam I am, I think I can I think I can, one fish two fish red fish blue fish)

Clowny is about the love you feel for your special childhood friend, growing up, and how you should never forget about the people you care about.

You can check out a special preview of Clowny at this link. And it is now available for purchase on Amazon. I hope you’ll invite Clowny into your home if you have children or grandchildren in your life.

And I encourage you to use technology, outsourcing, and observation to reach beyond your capabilities.

If you took the time to check out the preview of Clowny, I’d love to hear your thoughts in the comments below.

The Complete Guide To Getting That Raise Or Salary You Want

Ultimate guide to getting a raise

For many of us, it’s that time of year again. Time to start thinking about that raise or salary that has somehow alluded you.  If you are in that situation, I suggest you check out Ramit Sethi’s Ultimate Guide To Asking For A Raise And Negotiating Salary. In this guide, he shows you how much a […]

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What Happens When Proposal Managers Become Client For A Day?

Video marketing is all the rage today. I decided to spend some money and have a video made during a recent speaking event I did for the Philadelphia Chapter of the Society of Marketing Professional Services. I think it came out pretty good. If you’d like me to speak at your upcoming event, send me […]

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Why You Are Wrong About The Differences Between Marketing and Business Development

We often see ourselves as marketers or business developers. In my experience, people see a clear distinction between those two things. You’ve probably met marketers who just aren’t comfortable with business development and business developers who think that marketing just isn’t their thing. There was a time when I believed I knew what the clear […]

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The Procurement Method That Actually Puts The Incumbent At A Disadvantage

Over the last year, particularly on federal contracts, I’ve been seeing the rise of a very disturbing procurement process. It’s “Brooks Act” compatible. It is a safe method for procurement professionals to use. And it actually puts the incumbent at a disadvantage. What is it? It is called Lowest Price Technically Acceptable (LPTA for short). […]

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The Tools Matter

Specialists have tools of their trade. Architects, engineers, and contractors are great examples. You use software like Microstation, Revit, P6, and Contract Manager to do your job. You use these tools to help you build projects. You could create a construction schedule in Excel, but it’s going to be better and more useful in P6. […]

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How Many Company Overviews Do You Really Need?

Last week, I gave you a simple formula that you can use to easily craft company overviews that kick butt. A few people even posted their new company (or personal) overviews in the comments and I gave them feedback. But along the way, an interesting question came up. Is one company overview enough? Today, I’m […]

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How To Write A Company Overview That Rocks

Company Overview

One of the worst, most boring, things in the world you’ll ever have to read is a company overview. Am I right!?! “Since 19__, we’ve been an engineering firm. Blah, blah, blah services we provide. Blah, blah, blah how many people and offices we have. Blah, blah, blah, we are customer focused and give great […]

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How To Survive The Marketing Department of One

marketing department of one

Today, I’m excited to present to you a rare guest post at Help Everybody Everyday. It’s on a topic that I have been asked to write about, time and time again, by various readers. I’m happy to call Bernie Siben, CPSM, a mentor and a friend. Bernie has been more instrumental to the success of […]

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