Get Advice You Can Use (It’s Free!)

Join over a thousand wonderful professionals who get free and fresh content delivered
automatically each time we publish. Your privacy and email address are safe with us!

You Are Awesome and I’m Giving You This New Webinar

Team Aven Website

That’s right! You’ve really inspired me. And I’ve got some exciting things to tell you.

A little over a week ago, I reached out to you to see if we could help raise $10,000 for little Aven Crane’s cancer battle. And boy, did the Help Everybody Army step up to the plate!

You helped Team Aven crush their $10K fundraising goal in a matter of days! In fact, they raised over $17K.

Not only did the Help Everybody Army donate, but some of our soldiers helped raise awareness by posting on Facebook.

Again, I’m inspired by your awesomeness! Aven’s journey continues. And it’s not too late to donate. But I’m confident, working together, you helped save a 3 year old’s life!

You get it. I help you. You help me. And together, we help others. Help Everybody Everyday is a “for purpose” win-win venture. And it wouldn’t exist without you!

The Free Proposal Webinar

And here’s some really cool news. I love SMPS. So when they called me to see if I was interested in volunteering a free webinar for all members, I said of course!

On May 14th at noon, I’ll be presenting Proposal Blunders You Don’t Know You Are Making (But You Are)

This brand new webinar is absolutely free for all SMPS members. You can go here to register.

If you are not a SMPS member, you can join here:

This new webinar exposes several things firms think they are doing right, but they are doing wrong. Register today and invite your technical staff to watch. You’ll benefit, they’ll benefit. And hey, it’s during lunch time anyway.

The Wake Up Light – People Love It

A couple months ago, I wrote about the awesome Phillips Wake Up Light I use to get me up in the morning. I know several readers took a chance and picked one up. A few people have commented on their experience. Here’s what one reader, Tara, had to say.

“Wanted to let you know that I impulsively bought the Philips Wake-up Light based on your recommendation, and it is even more glorious than I had dared hope. For decades, waking up every morning has been a rather traumatic experience, even when using alarms with volume build-up control.

I’ve had the light for a few weeks, and in that time have discovered that I am in fact a morning person, capable of amazing feats of productivity while it is still dark outside. Instead of waking up to a seething sense of loathing and bitterness against the world in general, I now wake up with a smile on my face, looking forward to the day. I don’t quite know what to do with so much contentedness, but I am incredibly grateful for your recommendation. Thanks!”

You are welcome, Tara.

If anything I’ve written about on this site has helped you, I’d love to know. Shoot me an email or post a comment below. I read every comment and every email.

What Between Two Ferns Can Teach Us About Professionalism and Marketing

Everybody knows that in business you have to keep a “professional” demeanor. Image is important, right?!? You don’t want to be seen as anything other than the epitome of professionalism.

That’s why President Barack Obama’s recent appearance, and unquestionable success, on Between Two Ferns is so surprising. Is there a lesson we can learn here?

The POTUS Between Two Ferns

By now, you’ve heard the story. In a desperate attempt to get young people to sign up for plans through, our President agreed to be skewered on camera by Zack Galifinakis.

By all accounts, it was brutal. Among other things, the comedian asked whether he was planning a presidential library in Illinois or “his hometown in Kenya.”

Why would the most important person in the world subject himself to such indignity?

Because it worked!

That video is said to have funneled over one million visitors to in the first 24 hours.

In the video, it was clear that Obama was being real, held his own while being disrespected, showed some emotion, and was able to take a joke.

If you think, “Oh, he was just acting,” look closely at the end when he goes to shake Zack’s hand. It’s some of the worst acting I’ve ever seen.  There is no way his acting is brilliant when getting skewered, but then suddenly breaks down at the end. I firmly believe some of Zack’s barbs got under his skin.

Lessons Learned

People don’t connect to those who are perfect. The whole idea that you’ll attract more interest by being the epitome of professionalism is ridiculous! Acting that way will only hide you. If you want real trust and real respect, you have to be willing to show some dents in your armor.

You have to be real. The real you is not perfect. The real you is, let’s face it, a bit flawed. The real you makes mistakes.

I can’t think of a President in my lifetime that wouldn’t make fun of themselves, that didn’t recognize their own flaws.

Let’s face it. You are not the President of the United States. Heck, if we are ranking the most important people in the world, you’re not in the top 10. Friend, you’re not even in the top 1,000. So, don’t take yourself so seriously.

Showing Weakness

Research shows that the most trusted experts show weakness. I’ve been preaching that architects and engineers who aren’t willing to show weakness are, in fact, shooting themselves in the foot.

We don’t trust anything that appears or presents itself as perfect. That’s because we know from experience that no person or thing is perfect. Perfect just doesn’t exist in our world. Our natural reaction is immediate skepticism when something appears too perfect.

In contrast, if someone admits their flaws, we no longer have to search for their imperfections. We recognize that person as “just being honest.” We can trust those who are honest.

Admit your weakness, then follow it up with your strongest argument or trait.

If you liked this article, please subscribe below or on the right side of the homepage. If you want to give us your thoughts on this issue, please leave a comment below. 

Business Development Basics

business development podcast

Are you struggling to get into or improve your business development? Well, I reached out to Kelly Riggs, the author of “Quit Whining and Start Selling.” I asked him to walk us through a scenario illustrating how marketers can get started with business development. Along the way, Kelly dispels some business development myths, alleviates common […]

Continue reading...

The Key To Improved Marketing: ABT

I hope you can see by now that marketing is a science. And good science is repeatable. When scientists stumble on to a discovery, they must be able to reproduce it before it can be accepted within the scientific community. Therefore, they dissect the discovery to figure out what about it works. Once they have […]

Continue reading...

The Two Things You Need To Successfully Market Your Services

number 2

There are only two things you need to successfully market your services: The Right Message An Audience That Can Say, “Yes” Yes, it’s really that simple. If your marketing is failing in any way, it’s always because you are lacking one of those things. If you can get the right message to an audience that […]

Continue reading...

How To Finally Get Content From The Technical Staff

Don’t be a Shy Ronnie when trying to get content from technical staff. Here’s a problem you might be suffering from. Nobody at your firm writes articles for publications or posts for your blog. But then you see other firms don’t seem to suffer from that problem. You always see their content in magazines, emails, […]

Continue reading...

What If The RFP Contradicts Itself?

So, you are reading an RFP that makes no sense. In one section, it tells you to do one thing. But in another section, it tells you something completely different. Oh, well! Just submit it in the most logical way, right? WRONG! RFPs commonly need clarification. That’s why there is a question and answer period. […]

Continue reading...

Can This Odd Device Help You Gain An Extra Week?

What if you had an extra 40 hours this year to work on whatever you wanted? Maybe you could learn a new skill or move a pet project closer to completion. I’m going to tell you about an odd device that has the power to give you that extra 40 hours. But first, let me […]

Continue reading...

One Rule That May Change How You Think About Marketing and Life

This year is the Year of 10%. In baseball, what separates the average player from the “Hall of Famer” is 10% more hits. Average baseball players get a hit about two out of every ten times they get up to that plate.  If they could get a hit just one more time out of every ten […]

Continue reading...

The 5 Top HEE Posts of 2013 (They May Surprise You)


By this time, 2013 is long forgotten. But in the interest of nostalgia, I wanted to share the five most visited posts of the last year. These posts, which are sooo 2013, follow two themes I think firms struggle with. The most popular theme, believe it or not, was CRM. My post, The Best […]

Continue reading...