Triple Check The Numbers

Us marketing folks hate dealing with numbers. I calculate numbers more than I would like. And like many marketers, I get nervous about making a mistake. One slight mistake in the numbers can cause a huge headache, and we all make mistakes.

This week one of our marketers took a stab at calculating numbers for a proposal. She asked me to double check her numbers, so I took out my calculator and started tapping. The numbers were spot on, or were they?

The next morning she talked to one of our technical guys and ran a “what if” scenario on the numbers. After doing that, she had a gut feeling that the original numbers were wrong. So going with her gut, she triple checked the numbers.

They were about $10k off.

The moral of the story is that even when someone double checks your work, that doesn’t mean they won’t make the same mistake. It’s rare, but it happens. And when it happens, the results could be bad.

Might be a good idea to triple check the numbers.

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