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October 20, 2009 by 3 Comments

Avoid Logic in Your Proposals

  1.  I’ll have him/her home by 10pm
  2. We are going to Jimmy’s Birthday party at the roller rink.
  3. I will be driving us to the rink in my car.
  4. You can reach us by calling the rink at 555-RINK”
Filed Under: Proposal Development

Comments

  1. Carl Harrison says
    January 10, 2013 at 9:34 am

    I have over 20 years managing proposal teams and this is the most important direction to be followed. This really makes the difference in making the down-select or not and your wining the contract
    A proposal is a marketing document addressing the customers evaluation criteria (sec M) in response to their questions (sec L). Those must be your response focus logical or not

    Reply
  2. Sandra Drain says
    February 25, 2013 at 5:05 pm

    I agree! For the most part, our team follows this rule. If we do deviate from the proposal order requested, we take extra effort to make it perfectly clear that we are compliant. That usually means using their exact wording for section titles.

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