A/E/C Marketing Advice, Training, and Support Group
Proposal design is a challenging topic. Everybody seems to have their opinion about what your proposals should look like. As someone trying to get a proposal out the door, dealing with proposal design can be frustrating. Especially if the people with those opinions don’t have any graphic design training. While you understand their opinions are […]
Continue reading...
It’s that time of year again. Black Friday and Cyber Monday seemed to creep up on us from behind… …making us feel guilty that we’ve barely polished off our kid’s Halloween candy… …let alone put even one brain cell into buying holiday gifts. And for me, it’s time to share what has turned into a […]
Continue reading...
I think every marketer has experienced it at least once. You look for an important piece of firm information, but it’s not readily available. Or at least, it’s not where you think it should be. So, you spend more time than you should trying to dig it up. It’s not uncommon for even the smallest […]
Continue reading...
One of the most interesting questions I’ve received is, “How can we gain the courage to be different?” That’s a great question. Many of our problems in business and life come down to fear. Fear protects us and, unfortunately, it limits us. Most of my readers now recognize that “different is better than better.” But […]
Continue reading...
In a recent post over at ENR, Scott Butcher talked about the dark cloud that hangs over the concept of selling in our industry. Let’s dive deeper into that and look at a huge misconception that may be affecting your business. One of the biggest complaints I hear from executives in our industry is that […]
Continue reading...
Isn’t it the worst? You try something new, but the result is less than spectacular. It’s frustrating because you see others try the same thing and it seems to work flawlessly for them. What’s going on? Why do things look so easy for everyone else? Are these people just better or smarter than you? The […]
Continue reading...
One of the questions I always hear is: “How many marketers should my firm have?” That’s a very good question. And there are different rules of thumb used to answer that (like one marketer for every 20 people). I’m not sure if any of them are valid. I think the real question is, “How […]
Continue reading...
Remember how you felt the last time one of your marketing initiatives worked? We’ve all experienced that. It feels tremendous. It feels like you are in command of destiny. But they don’t all work, do they? Every marketer has experienced the feeling of failure when one of his or her campaigns or pet projects underperforms. […]
Continue reading...I think we can all agree that getting meetings with busy people, let’s not mince words, feels impossible. But ultimately, it’s not. It’s just that 99.99% of people go about it completely the wrong way. That’s why today I’m going to show you exactly how I’ve arranged meetings with busy high-level officials and business owners. […]
Continue reading...
In this episode of the Design and Construction Marketing Podcast we talk to Dana Lancour of Barton Malow about everything video marketing. Dana shares with us her experiences as they relate to using video marketing at your firm. Depending on where you are reading this: you can listen to the podcast below, at this episode’s […]
Continue reading...
I provide helpful advice to marketers in the architecture, engineering, and construction world.
Follow me on LinkedIn, Twitter, or Google+
Recent Comments