The AEC Website That’s Giving Me Website Envy

AEC marketers take flight

Every once in a while, an A/E/C website pops up that gives me “website envy.” Website envy is when I say, “I wish I had thought of that!”

Enter Lindsay Diven who recently launched Marketers Take Flight, a website that seems geared towards helping AEC marketers get ahead in their careers.

Let me give you some background on why I think this is an important website.

Career Advice For AEC Marketers

99.9% of the questions I get through this website are from marketers who are struggling or have some challenge related to their workplace or career. Oftentimes, I forward the questions to people like Brent Darnell who are experts in this area.

I know your job and your career are valuable. I don’t want to give you advice that will negatively affect your career in any way. So, I’m very careful about giving career advice. I’m a message guy who’s obsessed with social psychology, I’m not a career counselor.

Marketers Take Flight already has a few great posts on career topics including how to improve your own resume and how to kick your creative mind block.

Her goal is explicitly stated on her website…

That’s a goal I can get behind!

I hope Lindsay continues to write career advice for the AEC marketing community. It’s a niche that is begging to be filled. Right now, I don’t think anybody is addressing the challenges of advancing your career within AEC firms.

The Look

First off, the website has a consistent theme. I love the airplanes and the message they send.

The only thing I would change is the multi-column format related to older posts.

Great Examples of Landing Pages

Another thing I thought was cool about Marketers Take Flight was its use of landing pages. I really like the use of landing pages on this site.

Landing pages are pages on your site that get people to take action (like sign up for your newsletter or buy something). I’ve been experimenting with landing pages recently and plan to do even more experimenting over the next couple months.

Lindsay has landing pages that promise to help you:

  • Develop systems to get more done
  • Find your courage and confidence
  • Develop your personal brand
  • Produce high quality content

These landing pages drive you to sign up to receive her blog posts in your email. I think they are well written and well done.

Check It Out

Marketers Take Flight is an AEC website worth checking out. If you have something to say about advancing your career in this industry, contact Lindsay. She says she is accepting guest posts for this website.


  1. Matt,

    Thank you for the website review. My hope is that Marketers Take Flight becomes a resource for new marketers in the AEC industry and become a community of support in this wild business.


Speak Your Mind