A/E/C Marketing’s Minimum Effective Dose

I went from 50 cent to 25 cent. Your results may vary. 🙂

Could you make one small change that would drastically improve your effectiveness? What if changing one little thing made all the difference in the world? It’s hard to believe that a small change could make any improvement, let alone a significant one.

But that’s where the minimum effective dose comes in.

What’s the Minimum Effective Dose?

The minimum effective dose is a medical term typically used for drugs. There is a dosage for any drug that gives you the desired effect. You might take one Advil and your headache goes away. Taking five Advil isn’t going to be more effective than one, if one does the job. In this case, one is the minimum effective dose. You don’t need to take any more.

I recently decided I was going to lose some weight. To make a long story short, I’m doing it for the opportunity to gain $300. So, what’s the minimum effective dose for losing weight? What’s the absolutely easiest and most minor change you can make to lose a bunch of weight? It’s actually quite shocking.

Eat 30 grams of protein within 30 minutes of waking up.

30 grams of protein is basically three – four eggs worth of egg whites and one cup of cooked spinach. That’s what I’ve been eating every morning for the last month or so. I’ve lost over 15 pounds. No lie.

And it’s not just me. Others I know were intrigued with this experiment and started it as well. My wife claims to have lost two pounds within the first three days. Another person I know lost 4 pounds in a week, all because of this one simple change.

It is the minimum effective dose and it is quite amazing. It got me thinking.

What Is The Minimum Effective Dose For Marketing

What is the one small change you can make to your marketing that will have a dramatically positive effect?

I’m not certain I have the answer. But for my money, it is incorporating the influence tactics I outlined in my Marketing and The Mind research whitepaper and in my Mind Marketing Presentation (which I’ll be presenting in DC on July 25th).

But I want to hear from you. What do you think the minimum effective dose for marketing is?

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