What Should Your Presentation Be On?

Three times in one day.  “Matt, what should my presentation be on?” Three times in one day, a different person asked me that question. Let’s be honest, it’s a sad state of affairs for presentations these days. Whether it’s at a conference, local event, or on a webinar… …it’s the same tired topics over and […]

Two Email Marketing Beliefs That Could Be Hurting Your Firm

Many firms send out email marketing campaigns. But there is a question that lingers in many marketers’ minds: “Are we doing it right?” “Right” is a nebulous term. If your goal is to trip and fall, tying your left and right shoe together is the right way to “tie your shoes.” Therefore, whether you are […]

Be The Baker, Not The Eater

During a recent Copyblogger podcast, Chris Brogan gave an interesting insight. He explained that we live in a world of information. We are constantly consuming this info. However, the number of content consumers is far greater than the number of creators. This creates an opportunity. Being The Baker We read a book to our son […]