Matt Handal · A/E/C marketing
Feel As Confident In Your Marketing As You Do In Your Firm.
Know what’s working in your marketing, what’s missing, and what to focus on next.
I’ve been in the trenches. I understand the nuances of this industry, and I spend time with the owners who buy its services. I bring that experience to the work we do together.
Start with an email about your firm.
An understanding of the buyer
I spend time with some of the country’s biggest serial builders.
Through my involvement with the Construction Owners Association of America, I spend time with major owners who build again and again. I know how they think.
I bring that understanding to your marketing and proposals, alongside experience working inside A/E/C firms.
Chair, COAA Communications Committee
The services
Choose the help your firm needs.
Fractional chief marketing officer
Lead the marketing work.
Your firm has people doing marketing. You need someone to help decide where to focus and lead the work.
I provide part-time marketing leadership and help put business development strategy, CRM systems, and thought leadership programs into practice.
Proposal consulting
Strengthen the proposal before it goes out.
Bring me a pursuit, a draft, or a proposal process that needs attention.
I help with strategy, assessment and development, quality validation, color team reviews, copywriting and editing, and proposal process evaluation.
Assessments & focused assignments
Work through a specific marketing problem.
You may need a closer look at your website or email marketing, a CRM that supports your team, or help getting your firm’s expertise into print.
Hire me for a defined assignment: marketing assessments, CRM analysis and implementation, thought leadership, copywriting, or editing.
Team training
Teach your team how to do the work.
I train teams in proposal writing and management, business development, thought leadership and blogging, and websites and email marketing campaigns.
Choose onsite workshops, custom training, or online courses.
Explore the online proposal courses
One client example · mcfa
A growing firm needed a stronger marketing department.
mcfa is one of the A/E/C firms I’ve helped. Over two years as its fractional CMO, I worked on the marketing team, its systems, and the way the firm pursued work.
The engagement included custom CRM and proposal databases, business development tracking, documented processes, recruiting, and bringing podcast production in-house.
In his January 2025 recommendation, BJ reported a record number of proposals submitted in 2024 and over $30M in contract capacity secured by mcfa’s team.
I needed a teacher, a systems thinker, a skeptic and an expert. I knew Matt was the right guy to give it to me straight.
MC Fuhrman & Associates (mcfa)
How I work
Your firm’s interests come first.
I will always value your success over my own financial interests.
I’m not for everybody.
If I’m not the right person for the assignment, I’ll be up front about it and help you find the right fit. If there’s a more cost-effective solution, I’ll tell you before we proceed.
A money-back guarantee.
My service contracts come with a 30-day, no-questions-asked money-back guarantee. My online courses come with a 60-day money-back guarantee.
Let’s talk about your firm
Tell me what’s on your plate.
Tell me where you need help, what you’ve tried, and any deadline you’re facing. We’ll discuss whether I’m the right person to help.
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