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Sometimes I am asked to do odd yet useful things at work. For example, I was asked to create a document that taught people the basics of website technologies. From a marketer's perspective, many of us don't know a whole lot about how websites work. Things like HTML, PHP, ASP, XML, MYSQL, RSS, and CMS sound more like crazy drugs you would take in college than things we would deal with on a day to day basis. I was asked to teach people, and by people I mean my CEO, what exactly all these things are. His direction was to make it as "See Spot Run" as possible, but the objective was to make him knowedgeable about websites. Easy enough, right? If you have ever been on Amazon or in Barnes and Nobles, you know there are books dedicated to teaching you just the basics of this stuff let alone all you would need to know. Therefore, I took a different approach and made something more along the lines of a picture book. I threw it together in less than a day. It was well received and I thought other marketers out there could benefit from the information in this presentation. A couple notes: This presentation is hosted on slideshare, so you won't be able to view it in the RSS feed. My apologies to the subscribers! And for you "web experts" out there, there are things I didn't cover (like cgi scripts and javascript) and yes I simplified some of the concepts. But I believe the slideshow is a very accurate representation of website technologies. Enjoy!
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