Social Media Lies
Right now there is a great deal hype surrounding what people are calling “social media” and how marketers are using it to reach their audience. With hype often comes studies to back up the claims people make. I’m often surprised at how marketers, of all people, are quickly influenced by the weapons of influence. For example, we look at these studies as truth simply based
For example, let’s say that you want to find out how many A/E/C marketers were using social media tools to further thiermarketing and business development efforts. If there were 7,000 members of the Society of Marketing Professional Services (SMPS), you would need a random sampling of
90% accuracy: 401 people
95% accuracy: 550 People
99% accuracy: 903 People
http://www.custominsight.com/articles/random-sample-calculator.asp
