Remember I said there was something exciting I was working on. It’s officially here, and I want you to be the first to know about it. Before I tell you all about it, let me give you a little background. What I’ve Learned About Proposals I believe my experience in the world of proposals to [...]
In the February 2011 issue of SMPS Marketer, I interview Rachel Yoka, Vice President of Strategic Business Planning and Sustainability at TimHaahs. Much of what we talked about couldn’t fit in SMPS Marketer. But I felt the unused portions provided a perspective that would be useful to the HelpEverybodyEveryday readers. In this unpublished piece, we [...]
The vice president of a construction consulting firm sent me an email after reading my SMPS whitepaper, “Marketing to the Mind.” Here is the question he asked: “How does one best apply these techniques to a crowd mainly composed of business development or marketing personnel? The vast majority of the national conferences and monthly organizational [...]
Yes, it is out! The Marketing Handbook for the Design and Construction Professional is finally here. The book, put out by the Society of Marketing Professional Services and BNI Building News can be picked up at your local SMPS National website for $69 bucks. Why a Marketing Handbook? “This Third Edition of the Marketing [...]
I was recently asked if I had any good how-tos for organizing information in Evernote. Evernote is a software program/service that is used to collect notes and information. The people at Evernote like to call it your “extra brain.” But if you dump everything into Evernote, it may be hard to find it later if [...]
As a marketer, you probably do a lot of writing, especially when you take into account letters, emails, proposals, notes, plans, etc. Writing takes time and sometimes it takes time away from other things we could or should be doing. Imagine a world where you could write up to 200% faster. How much more [...]
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