What is Execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds easy enough, but why do marketers find it so hard to execute? Here are some things that stop execution in its tracks and some time [...]
In the February 2011 issue of SMPS Marketer, I interview Rachel Yoka, Vice President of Strategic Business Planning and Sustainability at TimHaahs. Much of what we talked about couldn’t fit in SMPS Marketer. But I felt the unused portions provided a perspective that would be useful to the HelpEverybodyEveryday readers. In this unpublished piece, we [...]
After reading a post by Bernie Siben, I got to thinking. Efficiency sometimes gets a bad rap. Efficient means achieving maximum productivity with minimum wasted effort or expense. You can do something wrong very efficiently. Or you can do something right, but do it very inefficiently. I think the concept is somewhat misunderstood. Consider this [...]
I’m a big Merlin Mann fanboy. I like to listen to him talk and hear his constantly evolving views on work and productivity. I wanted to share some Merlin with you, the readers and subscribers. I think you’ll benefit from his take on working for a living. Especially if you feel you’re not really sure where [...]
The first time I received email was truly a “wow” experience. Staring at a black and white screen at my college computer lab, I exchanged messages instantly to my friends who had traveled to other far off universities. Email was exciting. Every couple of days you would get a new email and it felt like [...]
Sometimes its tough dealing with all your work commitments and stuff. Since nobody really teaches you what to do about this in school, everybody ends up developing their own system. But in today’s world, many of us have multiple email addresses, computers, and even desks. I’ve adopted and am a big believer in David Allen’s [...]
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