The Counterintuitive Hiring Tactic I Finally Used (To Surprising Success)

Here is the holy grail of hiring marketing or business development staff: “Finding enthusiastic, dedicated, intelligent, hard working, and strategic thinking staff who have the ability, and are willing to listen/learn.”   But hiring is a crapshoot. I could argue that the whole hiring process in our country is broken. Luckily, I’ve been taught a […]

3 Surprising Mistakes Principals Make When Hiring Marketers

It looks like the economy is improving and more firms are hiring new or additional marketing staff. Unfortunately, time and time again Principals make illogical and critical mistakes when hiring marketers. Let’s take a close look at three of them. Hiring Extroverts Over the years, we’ve collectively come to the understanding that there is a […]