What Between Two Ferns Can Teach Us About Professionalism and Marketing

Everybody knows that in business you have to keep a “professional” demeanor. Image is important, right?!? You don’t want to be seen as anything other than the epitome of professionalism. That’s why President Barack Obama’s recent appearance, and unquestionable success, on Between Two Ferns is so surprising. Is there a lesson we can learn here? […]