Drip Review

This will be more than a “Drip Review.” I’m going to touch on how my overall email strategy has changed and why Drip’s features allow me to bring that to life. Email marketing and our relationship with email have transformed in recent years. That evolution has forced me to rethink how I send emails to […]

Two Email Marketing Beliefs That Could Be Hurting Your Firm

  Many firms send out email marketing campaigns. But there is a question that lingers in many marketers’ minds: “Are we doing it right?” “Right” is a nebulous term. If your goal is to trip and fall, tying your left and right shoe together is the right way to “tie your shoes.” Therefore, whether you […]