Archive | Relationship Marketing

30 November 2009 ~ 0 Comments

How to Keep Up With Your Business Contacts

Someone asked me a question today.“Do you have a system you recommend or have written about regarding how to keep track or make contact with contacts?  I am having difficulty coming up with a system to manage my contacts. “I’m probably not the best person to answer this question. I don’t have a system I [...]

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21 November 2009 ~ 0 Comments

Can You Automate Followup?

  Recently I started using an Outlook plugin, from Sperrysoft, that allows me to automatically send emails (with or without attachments) at a designated time of my choosing. I use this to send out to the staff a monthly email that shows what proposals we submitted, which ones we won and which ones we lost, [...]

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21 November 2009 ~ 0 Comments

Are You an Introvert or an Extrovert

    Tim Klabunde was doing a SMPS webinar on networking like an introvert. In preperation for this, he asked me if I was an introvert or an extrovert.  It’s hard to answer that question yourself. So I asked my coworkers and my wife thier opinion. I think my wife said it best when she [...]

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21 November 2009 ~ 0 Comments

Help Everybody Everyday vs. Being a Jerk

Me: Hi, I’m looking for Doug. Doug: Yes, that’s me. Me: Hi, my name is Matt Handal. I work for a company called Trauner Consulting in Philadelphia. We met at a design and construction network event in July. Doug: Yes, I remember. Me: I understand it’s your birthday today. Doug: Ha, yes it is. You [...]

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21 November 2009 ~ 0 Comments

The Cell Phone Trick

      We were at a large networking event and noticed a tactic people were using to get out of conversations. It was the “my cell phone is ringing” tactic. It concludes with pulling your cell phone out and walking away.   This seems to be an effective tactic, but not one I would [...]

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21 November 2009 ~ 0 Comments

Why are Marketers So Bad at Followup?

  I meet a fair amount of fellow marketers and I have found out something interesting about them. They are shockingly bad at followup. They go to networking events and give out/collect business cards. But they rarely will ever follow up with you after that initial encounter. If you follow up by sending them an [...]

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24 October 2009 ~ 0 Comments

What Do you Do With Business Cards You Collect?

  Business cards are always a hot topic with me. One question I like to ask people is “what do you do with the business cards you collect at a function?” Here is a little video of Keith Farazzi, author of Never Eat Alone, explaining what he does with the business cards he collects.  What [...]

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14 September 2009 ~ 0 Comments

From Smart to Wise

When selling, professionals have an annoying habit of trying to show how smart they are.  Instead of letting the client talk uninterrupted about her problem, the over-eager professional interjects ideas, anecdotes and other commentary designed to show off his intelligence.  Instead of trying to look so smart, he would be better served by appearing wise. [...]

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01 July 2009 ~ 0 Comments

Should You Bring Your Card to Business Networking Events?

Business networking and business cards

    It is 11:37pm and I am on a train from Washington, D.C. to Philadelphia. I was just at the Washington D.C. Design and Construction business networking event. The event was held in Arlington, VA (you can learn more about the group at mydcn.com) During this event Tim Klabunde, of www.cofebuz.com fame, was laughing [...]

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19 June 2009 ~ 0 Comments

Write Before You Call?

Professionals sometimes ask me if it is best to send a prospective client an email before calling her, especially if it is someone you don’t know well. They are usually looking for affirmation. I respond with this story:Many years ago, I was taught how to make cold-call appointments with senior executives by Bruce McNaughton, a [...]

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