The Power of Being Known
It’s amazing what a little name recognition will do. Take the actor Christopher Charles Mintz-Plasse who played McLovin, the nerdy kid in the movie Superbad. He was a pretty unpopular teenager but, as he has stated in interviews, as soon as that movie came out, random girls would simply walk up and freely offer themselves to him. That’s a pretty drastic transition due to maybe 30 minutes of screen time. And he was able to step back and see how insane that was. People all the sudden treat you different once you are a known entity.
A few years ago I was Matt Handal. Today, I am Matt Handal, Internet Jerk. And it’s funny. As Matt Handal, I couldn’t get a return email, let alone a meeting with some people…even after meeting face to face. As Matt Handal, Internet Jerk, those same people will invite me to their office to meet their senior staff.
It’s a flaw in our human nature. We treat known entities better. But that unknown entity, he or she could present a tremendous opportunity for you and your firm.
Why not treat everybody like they are a celebrity?
