I recently picked up a copy of Tom Sant’s Persuasive Business Proposals. This is a commonly mentioned book about proposal writing. My plan is to read the entire thing, gulp, and compare it to Laura Ricci’s The Magic of Winning Proposals (which I liked).
In Sant’s book, he describes what he believes to be the seven deadly sins of proposal writing.
His deadly sins are as follows:
- No focus on the client’s business problems and payoff.
- No persuasive structure.
- No clear differentiation of this vendor compared to others.
- No compelling value proposition.
- No impact, no highlighting–key point are buried.
- Overuse of jargon, too long, or too technical.
- Misspellings and mistakes
These deadly sins are detailed in a document you can find at this link. What do you think? Are these the deadliest of sins when it comes to proposals?
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