Architects and Engineers Suffer From Mass Superiority Delusion

Mass Superiority Delusion

Architects, engineers, accountants, and attorneys suffer from mass superiority delusion. They believe that there is nobody better at what they do than themselves.

The truth is you can bet they’re not the best at what they do.The reality is there are tens, if not hundreds, of professionals just as good who have almost identical experience and expertise. And these hundreds of other individuals are convinced, beyond any doubt, that they are the best at what they do.

It gets worse. All day long, the marketers who work for these people write about how the professionals they serve are the “best in the business.” Once you write something down enough times, you start to believe it. The marketers, and I’m not immune to this, end up believing that they work for the best. They get pulled into the mass superiority delusion.

When you think about it, what results is quite ridiculous. It is like every basketball player thinking they are Micheal Jordon, every hockey player thinking they are Wayne Gretzky, every songwriter thinking they are Paul McCartney, or every writer thinking they are Mark Twain.

But wait, I bet there is a statement in that last sentence that you don’t agree with. Maybe you think Bob Dylan was a better songwriter than McCartney or Wilt Chamberlain was a better baller than Jordan.

If we can’t even discern who the best basketball player is (we have the stats, people), how can we discern who’s the best engineer? And further, how can we possibly believe that among thousands of professionals, we’re simply the best?

What’s Wrong With Believing You’re The Best?

Because of this mass superiority delusion, proposal evaluators are faced with reviewing many proposals that provide strikingly similar qualifications, all of which claim to be the clear choice. Rarely, if ever, is there a clear choice based on qualifications. So, the proposal evaluator is forced to look for another qualifier that is different.

Which element of these proposals will be unique to each submission? That’s right, price. Therefore, proposal reviewers are often forced, by you and the professionals you work with, to decide solely on price.

Trackbacks

  1. […] example, there’s what I call mass superiority delusion. Every architect or engineer believes their team or firm is the best. It’s known as the […]

Speak Your Mind

*