What is Execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds easy enough, but why do marketers find it so hard to execute? Here are some things that stop execution in its tracks and some time [...]
In the February 2011 issue of SMPS Marketer, I interview Rachel Yoka, Vice President of Strategic Business Planning and Sustainability at TimHaahs. Much of what we talked about couldn’t fit in SMPS Marketer. But I felt the unused portions provided a perspective that would be useful to the HelpEverybodyEveryday readers. In this unpublished piece, we [...]
People rarely unsubscribe to this site. And I thank all of you that clicked on the link to the right and subscribed. But when they do unsubscribe, it’s always after a post on productivity. My Story Here is why I push productivity so hard. When I started my career, first with a real estate [...]
I’m a big Merlin Mann fanboy. I like to listen to him talk and hear his constantly evolving views on work and productivity. I wanted to share some Merlin with you, the readers and subscribers. I think you’ll benefit from his take on working for a living. Especially if you feel you’re not really sure where [...]
Among Marketers, Adobe CS has become the de-facto standard tool for developing proposals and marketing materials. That ends today with the announcement of Hobo Creative Suite (Hobo CS 1.0)!!! Times are tough kids. Especially in the AEC industry, budgets are tight. Who can afford Adobe CS’s $1,200+ a seat? Let’s look at the benefits [...]
It’s that time of year where we reflect on the events of the last 12 months. Personally, I feel I could have been a little more productive in 2010. As you may know, I believe productivity to be an important area that marketers should focus on. So it should come as no surprise to me [...]
There are a couple of areas where I think GTDrs struggle without realizing it. One of my personal struggles is with contexts. Contexts are a way to divide your next action list into a group of smaller lists according to where you will be or what you will need to be in front of when [...]
I was recently at a SMPS Philly event on goal setting and productivity. While I felt that some of the things the presenter said where not based in reality, he did make a few interesting suggestions that I would like to share. Spend 3% of your income on your own development. I always preach investing [...]
If you are into productivity and goal setting, I think you fall into one of two camps: The Secret Getting Things Done People who believe in the secret feel that if you imagine and concentrate on what you want, it will come to you. If you believe in your goals, believe that you will [...]
Problem: too many email accounts and too many email devices Solution:IMAP email Yes, the solution to too many email accounts is, ironically, setting up another email account. Typically, email accounts are POP accounts, which essentially means that email goes to a server and then you connect to it with your device and suck down [...]
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