In this episode of the Design and Construction Marketing Podcast, I have an in-depth conversation with Laura Ricci, the author of The Magic of Winning Proposals.
I write about this book a lot on HelpEverybodyEveryday.com. I regard it as THE “how to” book on proposals. Talking to Laura just reinforced my belief that this lady really knows her stuff. She gives some great insight into what makes a winning proposal.
Don’t worry, the audio is better this time.
If you work with proposals, this is an episode you won’t want to miss.
Shownotes
The Magic of Winning Proposals – Laura’s book, which is only available as an e-book. I highly recommend that you buy it if you have a Kindle, iPhone, iPad, or Android device.
1Ricci – Laura’s website.
Proposal Forms – Laura’s proposal forms, which we talk about.
Calvin and Hobbes’ Wikipedia Page – The comic strip Laura used in that fateful proposal submission.
Depending on where you are reading this: you can listen to the podcast below, at this episode’s page (where you can also download the mp3), or by subscribing through iTunes.
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[…] I understand you might need time to develop or gather graphics for a proposal theme (like Laura Ricci did with her Calvin and Hobbes theme). But the time spent putting together the cover should adhere strictly to the results of each […]