A/E/C Marketing Advice, Training, and Support Group | Help Everybody Everyday

I mentioned in my last post that I would talk about the new technologies in our site. You probably wouldn’t know these technologies are built into the site without me telling you. I think the best technologies are the ones that you don’t necessarily notice. Let’s take a look at them.

I’ve gone over the design, goals, and major concepts of our website redesign. But I haven’t touched much on the how. Remember when I said that the SMPS National Build Business conference played a major role in the redesign? That’s what this post is about.

As I laid out in my last post, I had certain goals for our website redesign. They included: Reduced Bounce Rate and Increased Conversion Increase Time on Site Better Placement on Google Succes(s) Approach to Text Two Blogs Increasing time on the site and better placement on Google had an obvious solution. We incorporated two different [...]

Once I had an idea of what the website would look like, which you can read about in my previous post, it was time to get to the easy part…the words. Or at least that’s what I thought.  In my mind, words are important. With anything I do, I tend to focus much more on words [...]

Ok, where was I? Oh yeah… I had made a lot of effort on the website. I created an rfp, shortlisted firms, interviewed, and checked references. But I was left with no feasible designer, no idea of what it would cost, and no website. Initial Design Concepts I knew one of the major sticking points would [...]

  About a year ago, I embarked on a journey to redesign our firm’s website. At first, it proved to be a major challenge. But ultimately, I used a unique approach which provided our firm a great corporate website for about $7,000. And guess what…you can use the exact same approach. Since many of you [...]

Ida Cheinman recently presented at the SMPS Maryland’s “Shop Talk” lunch on the role of in-house marketers in a re-brand. She’s this week’s Help Everybody Everyday contributor and she’s brought with her a few key takeaways from that presentation. Take it away Ida… Successfully navigating your firm through a rebrand can be a career high [...]

Yesterday Imad Naffa’s twitter account posted tweets throughout the day. Unfortunately, he passed away the night before of a heart attack. Marjanne Pearson posted his obituary here. Imad was a civil engineer, building codes expert, and social media evangelist. He heavily promoted the use of social media in our industry. He was even featured in [...]

Just like everybody else, I stumble upon items of interest when traversing the “interwebs.“ For some reason, I always find myself reading stuff about marketing, human behavior, and our brains. Here are some recent items I found which I thought would be worth passing on. The Six Most Frequently Quoted Brain Facts That Are Total [...]

  Laura Ricci of 1Ricci has a proposal process that she says will give you wins. Honestly, it is more complicated than any process that I have ever used (and I’ve submitted and won multi-million dollar proposals). You can see part of the process above. Laura claims to have unlocked the magic behind winning proposals: [...]