A/E/C Marketing Advice, Training, and Support Group | Help Everybody Everyday

If you have no interest in how my book is selling, please skip this. How Are Things Going With The Book? One of the questions that I keep getting is, “How are things going with the book?” I think people are either curious about whether my book will be a success or they are thinking [...]

Remember I said there was something exciting I was working on. It’s officially here, and I want you to be the first to know about it. Before I tell you all about it, let me give you a little background. What I’ve Learned About Proposals I believe my experience in the world of proposals to [...]

Many of us spend a great deal of our time developing proposals. I think the majority of us are pretty good at putting them together. We have learned from others, read the books, and attended the presentations. We all know the best practices. As children, we all knew superheroes. Normal people who were either bit [...]

Tim Klabunde, founder of the Design and Construction Network,  just posted a video about an interesting series of experiments he did to find out how long you can talk about the weather before killing a conversation. The following video, which is posted on his website with more detail, talks about his findings. http://www.youtube.com/watch?v=NBhMYLzw0fE No only [...]

What is Execution? Execution is “the missing link between aspirations and results.” When a strategic plan or initiative gets done right and achieves its objective, it has been executed. Sounds easy enough, but why do marketers find it so hard to execute? Here are some things that stop execution in its tracks and some time [...]

A while ago, Brent Darnell posted a copy of the latest edition of his book, “The People-Profit Connection 3rd Edition” online asking downloaders to review it as payment. It’s taken me a while, but I’ve read through the book and here is my review. I’ve met Brent Darnell a few times and I’ve seen him [...]

In the February 2011 issue of SMPS Marketer, I interview Rachel Yoka, Vice President of Strategic Business Planning and Sustainability at TimHaahs. Much of what we talked about couldn’t fit in SMPS Marketer. But I felt the unused portions provided a perspective that would be useful to the HelpEverybodyEveryday readers. In this unpublished piece, we [...]

Over the last several months, I published a series on how I had our entire A/E/C corporate website redesigned and built for under $7,000. I got a lot of great response from readers in the A/E/C industry who really liked the series and found it helpful. I’ve collected the entire series here for easy navigation. [...]

After reading a post by Bernie Siben, I got to thinking. Efficiency sometimes gets a bad rap. Efficient means achieving maximum productivity with minimum wasted effort or expense. You can do something wrong very efficiently. Or you can do something right, but do it very inefficiently. I think the concept is somewhat misunderstood. Consider this [...]

The vice president of a construction consulting firm sent me an email after reading my SMPS whitepaper, “Marketing to the Mind.” Here is the question he asked: “How does one best apply these techniques to a crowd mainly composed of business development or marketing personnel? The vast majority of the national conferences and monthly organizational [...]