A/E/C Marketing Advice, Training, and Support Group | Help Everybody Everyday

Last year, Google changed its search algorithm to combat the various site that received high search rankings due to the power of links and large amounts of content. This means that search engine optimization stuff you bought into may not work. In fact, it may hurt your website. If all this sounds “greek,” you might [...]

Jay Baer perfectly defined a concept  you’ve heard from many people including me, Ford Harding, Tim Klabunde, Mel Lester, Mark Buckshon, etc. You succeed in business development by becoming a YOUtility. I think the term nails the concept (no pun intended). I’ve always found it a little hard to explain, especially to technical folks. The [...]

I know many people in the A/E/C industry use WordPress for their corporate site (including me). Wouldn’t you love it to be lightning fast? One of the key plug-ins I use to speed up my WordPress sites is W3 Total Cache. I first learned about it from Brian Hill. Alex Denning over at Noupe wrote [...]

One industry professional that continuously impresses me is Tim Klabunde. Granted, I haven’t used Adobe After Effects in many years. But I remember looking at it and thinking, “I certainly don’t have time to learn this!” But I guess somewhere between transitioning to his new role as Principal of Structural Engineering Group and running DCN, [...]

I have a question for you. I never understood people who hesitate to share info on their contacts with their firm. The way I see it is there is nobody in my address book whose address and phone number can’t be bought. With sites like Jigsaw.com, association directories, and businesses who sell lists of industry [...]

Please have a seat.  This is an intervention. We’re here because we love you and would like to say a few things about your social media use. First, you signed up for LinkedIn. Hey, we did it too. We see nothing wrong with that. And if that was were you stopped, we wouldn’t be here. [...]

Lifehacker did this great series on hardware and software used by each of their writers. It sounds lame, but I found it very compelling. What I found was a few amazing tools that I had no idea existed. So, I decided to do my own. Maybe there are some things I use that you didn’t [...]

There is something going on behind the scenes with BIM that I believe will change everything. Its impact on the A/E world, and subsequently the construction world, will be “game changing.” That something is Onlive. While this might seem like wild speculation, read on and you’ll see that everything is in place for a huge [...]

If your firm works on government projects, there is some news that you need to know. The federal government is changing their definition of “small business” for architecture and engineering firms. These new definitions take effect on March 12th and they may have a significant impact on your business. The changes have to do with [...]

Today I have something truly awesome for you. No, not a book about proposals. Instead, we’re getting back to brass tacks! I have for you an infographic that’s going to cure your writing block and get you writing compelling content for blogs, industry publications, newsletters, etc. This one comes from our friends over at copyblogger.com. [...]