If you read this site, you may have read my posts called, “What is Marketing?” They are the essential posts regarding my approach to marketing. If you want to read these posts, just click “Marketing 101″ under the Topics menu. I’m not going to rehash them. But in these posts I discuss the [...]
If you’re like many other firms, you’ve had one of the following things happen: A website redesign with several false starts (or maybe even never gotten off the ground) A brochure or mailing campaign that everybody grumbled about under their breath after it went out New stationery or logo roll out that half the people [...]
This article was previously published in the Autumn 2008 Issue of the Society for Marketing Professional Services (SMPS) DC Chapter Industry Newsletter. Press releases, brochures, sponsorships, mass mailings…. the list goes on and on. We’re all aware of traditional marketing methods used within the AEC industry to gain recognition from our clientele. However, new survey [...]
Random w/ Tim and Kevin – Ep3 from Glenn McElhose on Vimeo. Here is another video with Kevin Rose, former Dark Tipper and current Web 2.0 maven, and Tim Ferris, productivity guru and author of the Four Hour Workweek. In the video they talk about 10 of their favorite books. The books related to marketing [...]
I think a lot of people selling professional services have a hard time figuring out what the heck they are going to say when preparing for a sales presentation. Engineers especially struggle with this. Some engineers find it hard to stop thinking like an engineer and start thinking like a marketer. They are often more [...]
I recently did a guest post over at Construction Law Musings. That post was about the importance of “selling the benefit.” Here is another story about selling the benefit that didn’t make it into the post. “Let me give you another real-life example. Large pharmaceutical companies usually have a small stable of prequalified A/E firms [...]
Tim and Kevin from Glenn McElhose on Vimeo.
{youtube}pxC_a7qnGi8{/youtube} Here is Walt Disney’s original plan for EPCOT. The film was made for the Florida Legislators so that the state would give the company the self-governing rights and permissions it needed to build its giant theme park, resort, city utopian thing. Walt Disney’s original vision of EPCOT was for a model community, home to [...]
“These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be throwing them away. They’re for closers.” Blake – Glengarry Glen Ross Boy do I love that movie! If you have never seen Glengarry Glen Ross and [...]
This combines a series of posts about the basic concepts behind marketing. What is Marketing? Marketing is a very broad term, especially in the AEC industry. If you have been hired in a marketing position, it is likely for you to be performing tasks that you may have previously thought as public relations, sales, [...]
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