What Makes a Marketer Great?
Here are some observations based on the many marketers I have known and the common traits that make them great.
A Little Odd/Unique
Every great marketer I have ever met was a little odd. Frankly we are an odd bunch. But we are not painting pictures of clowns covered in our victim’s blood odd. We are just a bit off. It may not present itself at first glance, but there is something a little weird about how we act, what we say, or what interests us.
Resourceful
Great marketers are resourceful. We take pieces of boxes and construct a beautiful package. We find quicker, easier, and cheaper ways to do things. If you need info, we can get it or know someone who can. We make it happen by any and every means necessary.
Curious
Great marketers want to learn more. What is that and how does it work? How can I learn to do that? What can I do with it? We are in the constant pursuit of knowledge we can use to achieve our objectives.
Persistent
Great marketers are not afraid to call twice, three times, or even ten times to get what they want. Great marketers dial 0 rather than leave a message to a stranger. We are relentless in our follow-up. For great marketers, a “no” is not a defeat, it’s a challenge.
Caring
Great marketers are not selling, they are helping. We care deeply about clients and the people we work with. Great marketers speak to you, not at you.
This post is dedicated to the great marketers who have taught me so much over the years. Thank you.
