Kevin Rose and Tim Ferris Discuss Marketing Books
Random w/ Tim and Kevin – Ep3 from Glenn McElhose on Vimeo.
Here is another video with Kevin Rose, former Dark Tipper and current Web 2.0 maven, and Tim Ferris, productivity guru and author of the Four Hour Workweek. In the video they talk about 10 of their favorite books.
The books related to marketing include The 22 Immutable Laws of Marketing, Getting Real, Envisioning Information, and The Tipping Point. The other books mentioned are more about lifestyle. I recently read The 22 Immutable Laws of Marketing and although it seems a little dated, I would recommend reading it. It really formed the basis of my conversation with Mark Buckshon that he recently mentioned on his site. In that post, and other posts, Mark talks about Marketing Law #1, the Law of Leadership, which is about the importance of being first in a category.
