There is one rule you can apply to your marketing that is guaranteed to improve your results and efficiency. Yet, every day the vast majority of firms in the architecture, engineering, and construction business break it.
They break it because they’ve been led to believe in rainbows and unicorns. They break it because they can’t recognize the pull of commitment/consistency. They break it because they fear losing something they never had to begin with.
And yet, this rule is so stupid simple that anyone can follow it.
Here’s the rule:If you can prove it works, do it more. If you can’t prove it works, stop doing it.
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