The vice president of a construction consulting firm sent me an email after reading my SMPS whitepaper, “Marketing to the Mind.” Here is the question he asked: “How does one best apply these techniques to a crowd mainly composed of business development or marketing personnel? The vast majority of the national conferences and monthly organizational [...]
Ida Cheinman recently presented at the SMPS Maryland’s “Shop Talk” lunch on the role of in-house marketers in a re-brand. She’s this week’s Help Everybody Everyday contributor and she’s brought with her a few key takeaways from that presentation. Take it away Ida… Successfully navigating your firm through a rebrand can be a career high [...]
Just like everybody else, I stumble upon items of interest when traversing the “interwebs.“ For some reason, I always find myself reading stuff about marketing, human behavior, and our brains. Here are some recent items I found which I thought would be worth passing on. The Six Most Frequently Quoted Brain Facts That Are Total [...]
It’s nice when this site gets a link from one of the industry blog sites out there. But to get a nod from Engineering News Record: Well, that’s just something special! The August 9th edition of ENR’s email newsletter recommended my article on why productivity is a key marketing topic. Thank you very much [...]
I know many marketers think you go to conferences, throw up a booth, sit behind it, and mission accomplished. You are branding your firm. I have to believe there is a better way to approach conferences. If you are going to take several days away from your job and family, I think you need to [...]
There is so much I don’t know. But I try to learn as much of it as possible. Sometimes it’s the little tips and tricks you get from other people that really help you out. I would like to share some recent tips I received. Microsoft Spelling and Grammar Check Needs to Be Set Up [...]
I was sitting in a Detroit airport waiting for a plane to Atlanta. A well dressed gentleman sat next to me. I asked if he would watch my bag as I got a snack. He said, “sure.” So I went and got my snack and came back with a bottle of water for him. [...]
The US Green Building Council is a big player in the construction industry. Government agencies are starting to require that their buildings achieve USGBC’s LEED certification. The term LEED has become synonymous with being environmentally friendly and energy efficient. Starting in the late 90s, professionals in our industry started scrambling to get LEED certified. [...]
I didn’t post anything the last couple weeks. I’ve been working hard on a SMPS Foundation white-paper. That is in for review, which frees my train ride up. Let the posts begin!! And boy do I have a few doozies for you in the next couple weeks. The first of which I’ve decided to [...]
Last week you saw the most popular Help Everybody Everyday posts. This week I’m reflecting on the posts from 2010 that I felt represented the best that we published. How to Get Published in ENR After meeting with the editor-in-chief of Engineering News Record (ENR), several ENR writers, and public relations professionals; I set out [...]
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