I sense that a good many marketers are getting laid off due to the current economic situation. If you get laid off, what can you do to get back on your feet and land a new job? I’m certainly no expert on job searching. But here are a few things that have worked [...]
As I was interviewing with one of the owner’s of my current firm, he posed this question.“There is often a adversarial relationship between marketing and the technical staff. How will you deal with that?”The question took me by surprise. I had never experienced that. In my world, your veins don’t have an adversarial [...]
Why were you hired? You might think you were hired to update the website, or to help with proposals, or to write press releases, or to open doors to new and exciting clients. But none of those things represent the reason you were hired. The only reason a marketer ever gets hired is the bring [...]
Is the Boss a Roadblock to Your Marketing Success? The construction industry is tanking fast and you are probably feeling more pressure than ever to show results. So what’s stopping you? One of the most common roadblocks to success that marketers complain about is their boss. This problem manifests itself in many different ways. Sometimes [...]
Is there someone who has made a dramatic impact on your professional life? Wing was that person for me. Wing was the Lead Mechanical Designer for an engineering firm I worked for. He had been there for many years and personified the definition of “company guy.’ He was the first one at the office in [...]
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