Two Email Marketing Beliefs That Could Be Hurting Your Firm

Many firms send out email marketing campaigns. But there is a question that lingers in many marketers’ minds: “Are we doing it right?” “Right” is a nebulous term. If your goal is to trip and fall, tying your left and right shoe together is the right way to “tie your shoes.” Therefore, whether you are […]

Angry Marketers Respond To That Controversial Blog

Last week, I posted my response to a recent PSMJ blog post that has angered many marketers in the architecture, engineering, and construction industry. PSMJ’s blog post has received significant backlash since Lindsay Diven first brought it to people’s attention through LinkedIn. And my response and call for them to remove the post seemed to […]

A/E Marketers Are Not Your Gal Friday

In a time which the profession of marketing in the architecture, engineering, and construction industry seems to be gaining more and more respect… …it is nice to be reminded, sometimes, just how ignorant people in our industry can be about our chosen field of work. Just the other day, Lindsay Diven forwarded an article making […]

Should You Speculate During The Proposal Process?

I often say that there are so many unknowns in the proposal selection process that it is impossible to accurately predict whether or not you are going to win. In fact, it is probably best to stay away from speculation completely other than “do we have a reasonable shot?” Let me illustrate why speculation is […]

3 Easy, But Powerful, CRM Hacks That Will Make Your Day

Can you make small adjustments to your CRM that result in big wins? Recently, I had the pleasure of putting together an educational session called, “Peek Into Our CRMs.” In this session, two SMPS members (Sharyn and Janine) joined me to share exactly how we use our CRM (Client Relationship Management) systems. It was three […]

3 Proposal Debrief Strategies To Help You Win More Contracts

You submitted a proposal and lost. Now it’s up to you to figure out what happened. So, what do you do? You ask for a debrief. An agency head of construction management recently told me that he was relieved to just finish up the award of 54 contracts and the conducting of 76 debriefs. Wow. […]

My Birthday

Is it weird to wish myself a happy birthday? I turn 42 on Tuesday, December 6th. The conversations with my kids have become outrageously cute. In particular, my son Logan seems to have a strong interest in what I do for a living. Logan: “Dad has the best work ever.” Matt: “Really, why do you […]

Robert Cialdini Interview

Interview with New York Times Best-Selling Author, Dr. Robert Cialdini Ph.D If you could ask the foremost expert on influencing human behavior a question, what would it be? And what would that answer be worth to you? How could that answer change your life? This is the opportunity (and challenge) I was recently graced with […]

Why Are You Working Today?

It’s a simple question. Why did you come into work today? Why do you get up every morning, get dressed, and commute to the job you have? You could have any job. So, why do you, day after day, go to the one you have? If you are sitting there without a clear answer to […]

Why Marketers and Owners Don’t Always See Eye To Eye

How many marketers have rolled their eyes because a firm owner “just didn’t get it?” How many owners have wished marketers would stop for a second to appreciate that they know what they’re talking about? Today, I’m going to share why this division exists. Plus, I’ll explain how the late 80s hair-metal group, Extreme can […]